Besides printed leaflets and displays at bus stops, operators of all sizes also need to use digital media to communicate with younger potential customers, says PB Bus Marketing, which is helping several medium sized independents build up their brand images while also conveying vital information.
PUBLICITY MATTERS
James Herkes and Iain Blair launch the new Let’s Talk brand.
These days, printed publicity — although still vital — is no longer enough. It is only part of the armoury that an operator requires to communicate effectively with its passengers and potential users.
