Alan Millar’s sideways view of the bus scene
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As you may have spotted in our Fleet News section or the wider media, National Express Group has changed its name to Mobico. If this has echoes of 1997 when Cowie group changed its name to Arriva, a brand identity that was meaningless in many languages, then the echoes may not be terribly loud, as Mobico is short for Mobility Company, which is how the group sees itself. With buses, coaches, trains, shuttle and special needs minibuses in several countries in three continents, it is already well placed to offer a range of mobility solutions.