INSIDE TRACK: The pandemic crisis

Just before the 2009 swine flu outbreak, Go-Ahead’s then chief executive, Keith Ludeman, organised a seminar for managing directors to hear an expert talk us through the implications of coping with a global pandemic.

I was sceptical of his dire warnings. The apocalyptic devastation caused by a microbe-sized virus seemed too far fetched to take seriously. But I always remembered his closing remarks: ‘It’s not a case of if a pandemic happens, but when’.

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