As this series comes to an end, the branding team at The MHD Partnership turns its creative attention to the streets of London with a suggested livery revamp that stays true to the iconic red that has identified the UK capital’s doubledeckers for over 100 years, but gives individual routes their own clear, colourful and unmistakable identity


Since the first Identity Parade feature appeared in November 2015 Buses, The MHD Partnership creative consultancy has indulged in a piece of imaginative fantasy each month by conceiving a new or updated brand identity for a bus company that is no longer around.

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