This month’s project for the MHD Partnership was to imagine a new identity for the highly traditional and old established West Yorkshire Road Car had its then owners not taken the decision nearly 30 years ago to ditch the brand altogether and embrace a suite of local trading names that are continually being refreshed


As with many of these projects, the first stumbling block was the name – West Yorkshire Road Car Company. It does not exactly roll off the tongue, does it?


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