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First Bus Scotland - Attracting the Youth Market
News
Carolyn Harper, Senior Marketing Manager at First Bus Scotland, details the company's award-winning campaign to attract young people to use Scotland's new under-22s bus pass.
Sarah Boyd, Managing Director of Lothian Buses, the primary operator in Public Transport Scotland 2024's host city, speaks about the operator's progress and its experience with Covid-19.
Alex Hornby, Managing Director of McGill's Buses Group, discusses the merits of different operating models, and states that the right people are more important.
Originally published in Key Buses
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