Regular
DAVID JENKINS found himself mightily confused by the information — written and spoken — around a road closure in Ipswich…but he was impressed by the local municipal’s destination displays
PUBLICITY MATTERS
How should bus operators seek to tell their customers about a diversion? And does it need to be different for regular passengers and occasional users?
My starting point was a visit to Ipswich and a quick look at the Ipswich Buses website. A headline banner on the site entitled ‘Ranelagh Road Railway junction closure’ [sic] was my starting point.
