A DIVERSION DILEMMA

DAVID JENKINS found himself mightily confused by the information — written and spoken — around a road closure in Ipswich…but he was impressed by the local municipal’s destination displays

PUBLICITY MATTERS

How should bus operators seek to tell their customers about a diversion? And does it need to be different for regular passengers and occasional users?

My starting point was a visit to Ipswich and a quick look at the Ipswich Buses website. A headline banner on the site entitled ‘Ranelagh Road Railway junction closure’ [sic] was my starting point.

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