PUBLICITY MATTERS: COMMUNICATING CHANGE

DAVID JENKINS has been studying the UK government’s best practice guide of how to keep passengers informed of changes during the pandemic and questions whether it is rooted in reality

As part of the funding support that the UK government is providing for English bus services, it has asked operators to follow a Transport Focus publication, a best practice guide to information during the current pandemic.

The seven-page guide ranges from the obvious to the desirable but probably unachievable, backed up by the occasional piece of statistical data.

For example, it suggests 11 outlets for informing customers, ranging from websites and social media via Traveline, apps, bus stops and real-time information screens to local press and radio, hospitals, supermarkets and what it calls ‘stakeholder networks’.

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