The small Cumbrian coastal town of Millom provides a vivid example of the decline of rural bus services and some of the causes of that decline.
This town, situated just below the southern fringe of the Lake District National Park, grew rapidly in the 1860s and thrived until the ironworks closed in 1968. After this, the town has struggled and from a population of 10,997 in 1967, this fell in just four years to 7,101 and is now around 6,000.
In 1966, Cumberland Motor Services had seven vehicles allocated to Millom and operated the following routes:
■ 13 to Whitehaven via Seascale, a 35mile journey with six journeys a day or five on Sundays.