More than 40 years on, The MHD Partnership reinvents the American-sounding Cleveland Transit with a snappy name for the 2010s and 2020s and a new colour combination with more than a hint of mint
IDENTITY PARADE
Cleveland was a new administrative county created when local government was reorganised in the 1970s. It was based on the short-lived Teesside County Borough, created by shifting parts of Co. Durham into the North Riding of Yorkshire, and never found a place in the hearts of the people who lived there.
Municipal bus operation in England and Wales remained with second tier authorities, so in April 1974 the county borough’s six-year old Teesside Municipal Transport passed to a joint committee of Langbaurgh, Middlesbrough and Stockton-on-Tees boroughs.
Traditionalists might have called it the LMS Joint Committee, but in railway terms it was in LNER rather than LMS country and this area with an American-connected name — actually that of the hills on its southern edge — gave the new bus undertaking an American-sounding name: Cleveland Transit.
In Ohio, today’s Greater Cleveland Regional Transit Authority brands its services not with a slick name, but as RTA.
Teesside Municipal Transport used a turquois…
