When launched in 1976, Bedford’s JJL minibus was widely praised for its style and innovation, but it was too far ahead of its time to succeed in a market still wedded to big vehicles. JAMES PRINCE tells the story of this heroic British failure that deserved to succeed.

This was the accurate artist’s impression of the JJL that graced Bedford’s brochure produced in 1976.

Neat, stylish and from two established manufacturers, the Bedford JJL was a good looking practical midibus with potential to take the industry by storm. Unfortunately, it was 10 years too early.

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