Stagecoach hopes that its new livery unveiled on 30 January — its third image in 40 years — will make it easier for passengers to identify different categories of services.
It says that market research, in which it asked thousands of existing and potential customers how a new design might encourage them to make more use of public transport, revealed that 69% often found it confusing to find the bus they wanted and 37% said a simpler and more modern image would encourage them to travel more often.
The new branding, with more prominent application of the ‘beach ball’ logo introduced when it changed its corporate livery from stripes to swoops in 2000, introduces colour coding for three categories of bus services.
In place of red, blue and orange on white, vehicles on the bulk of Stagecoach’s local bus routes will have swoops of azure blue, ocean green and amber yellow on a white background, fashioned towards the rear in the ‘beach ball’ pattern and with amber making the lower front dash stand out from azure blue, which is the main identifying colour for local routes.
A similar application of ocean green and white will be used for what Stagecoach describes as ‘specialist’ services that include park-&-r…
