MIKE TAYLOR reviews Transport for Cornwall’s Bus Times booklet, a detailed A4 book published twice per year
Cornwall has joined the elite few who have recognised, in marketing terms, the need to publish a paper printed timetable book and network map. Roger French amongst others have continued to campaign for bus companies and local government agencies responsible for public road passenger transport to continue to publish paper bus timetables.
Transport for Cornwall, Cornwall Councils brand name for its bus route network has commenced publishing a wonderfully comprehensive bus timetable book for the whole county bus routes.
Published twice a year, this A4 size book is a wonderful marketing tool packed full of everything you need to know to get from ‘A’ to ‘B’ by bus. This is certainly not a pocketbook; this is an information text. I used it in my six days in Cornwall, and it encouraged me to hang up my car keys.
There appears to be a bus industry assumption that everybody has and wants to use a mobile telephone. I am unsure what market research has led to the belief that bus travellers or potential bus travellers don’t want or don’t need access to paper timetables. Cornwall Council has recognised that 17 million of the United Kingdom’s 64 million population do not own or have access to a mobile telephone.