The MHD Partnership believes that class rather than kiss-me-quick is the way to rebrand the seaside buses serving the Thames Estuary town that Londoners mispronounce affectionately with an ‘rf’ instead of a ‘th’


We have a summer seaside theme for this month’s exercise in imagination by The MHD Partnership, which has turned its attention to a popular destination of old for residents of London’s East End: Southend-on-Sea.

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