STEVE BANNER takes a closer look at Ticketer, discovering how its machines have brought a higher level of sophistication to fares and routing
No company has had more of an impact on the bus industry’s approach to ticketing over the past 14 years than Ticketer and its founder, John Clarfelt. “What John did back in 2009 was bring the first cloud-based ticketing system to the UK,” said Group Chief Executive Officer, Andy Monshaw. “It was really very new, and a lot of people didn’t understand how far ahead he was looking.
“What the iPhone did for revolutionising communications, Ticketer did for the bus market,” he added. “It’s amazing when you look back on what has been accomplished.” Cloud-based ticketing has given operators of every size a level of real-time visibility and control of all the services on their network that they never experienced previously. It has transformed fleet management, provided passengers with better travel information, and driven operational efficiencies.