There were yellow buses in Newcastle for over 60 years and in other parts of Tyne & Wear for a quarter century. The MHD Partnership suggests how they could be revived in its latest imagined makeover
IDENTITY PARADE



If ever a bus livery was rooted in a particular place, it was the deep yellow of Newcastle.
The shade of yellow was cadmium, which verged close to orange. First applied to trolleybuses in 1935, it was extended to motorbuses from 1949 and was adopted by the the Tyneside PTE at its formation in 1970, Newcastle’s yellow and cream taking the place of blue and cream on the buses of South Shields.