The MHD Partnership goes out on a creative limb to conceive a bold new brand image for one of the greatest names of the bygone British bus industry — minus a surplus consonant and vowel
RIBBLE TO RIBL
Ribble Motor Services was a founding stone of today’s bus industry, a territorial operator whose red and cream buses served most of Lancashire and whose cream and red coaches — some branded Standerwick — travelled widely on express services and extended tours.
