IDENTITY PARADE

The MHD Partnership goes out on a creative limb to conceive a bold new brand image for one of the greatest names of the bygone British bus industry — minus a surplus consonant and vowel

RIBBLE TO RIBL

Ribble Motor Services was a founding stone of today’s bus industry, a territorial operator whose red and cream buses served most of Lancashire and whose cream and red coaches — some branded Standerwick — travelled widely on express services and extended tours.

Want to read more?

This is a premium article and requires an active Key Buses or Key Publishing subscription.

Existing subscriber? Sign in now

No subscription?

Pick one of our introductory offers

3 months

Standard subscription rate £29.99 + VAT

Launch rate £14.99 + VAT

Subscribe now
Reccomended

12 months

Standard subscription rate £69.99 + VAT

Launch rate £34.99 + VAT

Subscribe now

9 months

Standard subscription rate £39.99 + VAT

Launch rate £19.99 + VAT

Subscribe now