GO ORANGE

The MHD Partnership has turned to a familiar colour for this imagined relaunch of the main company serving the streets of Scotland’s largest city, even if in its day that colour was called something else

IDENTITY PARADE

From a branding perspective, Strathclyde’s Buses was the easyJet of its day — it would transport you around the city of Glasgow in any colour, as long as it was orange. And if there is one thing that easyJet is known for, it is its distinctive and memorable branding.

Want to read more?

This is a premium article and requires an active subscription.

Existing subscriber? Sign in now

No subscription?

Pick one of our introductory offers