Colouring the Potteries

CLIFF BEETON describes First Potteries’ radical new approach to route branding and recalls various previous initiatives that the Staffordshire company has followed over the past 30 years

The new The Knotty livery on refurbished Scania OmniCity 65034 (YN06 WMF) arriving in Newcastle-under-Lyme en route for Stafford on 6 February. CLIFF BEETON

First Potteries began branding some of its routes in north Staffordshire at the end of last year, building on successful exercises at First Leicester and Worcester-based First Midlands West, all of which are in common day-today management. However, this is far from the only route branding that the Potteries company has undertaken over the past 30 years, but it is its boldest.

All of these distinctive brands have been designed by Ray Stenning’s Best Impressions consultancy and are being applied mainly to buses refurbished by Thorntons in Ashington, Northumberland.

Want to read more?

This is a premium article and requires an active subscription.

Existing subscriber? Sign in now

No subscription?

Pick one of our introductory offers