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The importance of a digital asset management strategy in the bus industry - Hexagon
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The bus industry may be more ‘analogue’ than many industries, but a digital asset management strategy is still an important consideration, as Adam Cross and Lee Sands explained.
The Mayor of Greater Manchester opened the conference. Andy is the first mayor to spearhead a move to a franchised bus network, taking advantage of a change in legislation to allow greater public control of bus services. This new network went live within two weeks of the conference date. The city region has an ambitious target of 30% passenger growth.
Stephen Rhodes and Anne-Marie Purcell head up bus activities at Transport for Greater Manchester and are managing delivery of the Bee Network. They provided insight into the franchising process, and future goals for the network.
Currently holding responsibility for two of the north’s largest bus operations, Nigel is well placed to view the challenges faced by the industry across a wide swathe of the region. He is involved in both the largest Bus Service Improvement Plan grant in England, in Tyne & Wear, and the franchising transformation taking place in Greater Manchester.
Representing the largest operator in Manchester’s deregulated bus market, Zach is in charge of the company’s transition back into regulated operations. As well as preparing for one of the biggest operational shake-ups since deregulation, he is interested in attracting a new generation of drivers, managers and other key employees to the bus industry.
Originally published in Key Buses
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