PETER ROWLANDS applauds some recent examples local route branding, but urges operators not to let them get in the way of marketing a much larger network as a cohesive whole

Brighton & Hove conveys a strong fleet identity on its city routes, many of which also have their own branding and unique colours, as on Wright StreetDeck 807 (SK16 GWL) dedicated to route 1. MARK LYONS

Visiting Brighton recently, I was impressed by the strong red and cream livery and route branding used there by Brighton & Hove, the Go-Ahead Group subsidiary. If there is a right or wrong way to tackle these things, it seems to me that the company has got these things right on all counts.

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