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PETER ROWLANDS applauds some recent examples local route branding, but urges operators not to let them get in the way of marketing a much larger network as a cohesive whole
Visiting Brighton recently, I was impressed by the strong red and cream livery and route branding used there by Brighton & Hove, the Go-Ahead Group subsidiary. If there is a right or wrong way to tackle these things, it seems to me that the company has got these things right on all counts.