CPT mounts campaign to boost patronage and stave off cuts

Confederation of Passenger Transport (CPT) Scotland teamed up with 13 operators in April to launch the Choose The Bus campaign in a bid to get people back on buses.

The move is aimed at counteracting the effects of the ending of the Scottish government’s Network Support Grant Plus at the end of March. That scheme had been implemented as a recovery plan to assist operators with the continued downturn in use following the pandemic, and was extended twice last year, but as it finally came to an end operators throughout Scotland announced price increases and possible cuts in services, to match supply with continuing lower levels of patronage.

CPT Scotland director Paul White says: “Operators will not want to make service cuts unless they have no other choice or are maybe holding back to see if the marketing campaign has a positive impact so it’s really difficult for me to quantify in a percentage terms what level of cuts we will see.”

First Bus, Stagecoach, Scottish Citylink, Lothian Buses and its Lothian Country and East Coast Buses subsidiaries, McGill’s and its Eastern Scottish, Midland Bluebird and Xplore Dundee companies, West Coast Motors and its Borders Buses business and Whitelaws of Stonehouse are the major providers supporting the campaign which has ‘socialising with friends should always start with a stop’ as one of its main messages.

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