DAVID JENKINS looks over the history of Arriva, and assesses what has gone wrong at the company over the last decade
LEFT: The link between Aylesbury and Luton was first cut back to Dunstable, then reduced from hourly to every 90 minutes, before being withdrawn altogether. In August 2014, DAF DB250/ALX400 6010 (KL52 CXB) leaves Luton for Aylesbury. The narrow downstairs window betrays its previous life as a dualdoor bus for TfL work.
ALL IMAGES, DAVID JENKINS
All companies have their ups and downs. For many years, First seemed to be at the bottom of the pile of enthusiast regard.A shrinking business, a boring livery, and general lack lustre performance all contributed to a poor reputation. One that was shared by others, including politicians and in the comments of many local newspapers.