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Roger French made several accurate, insightful observations in his Insight Track column last month.
The item about printed timetables is particularly relevant. I totally agree that Arriva Midlands ceasing the printing of timetables in Leicester is a disgrace. Looking at its latest timetable leaflets (illustrated below), it could have saved a lot of expense by not using glossy paper and not printing so many irrelevant pictures of apparently happy, smiling people on an Arriva bus. People simply want to know what time the bus is due and where it goes.
