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I have enjoyed each of the monthly Identity Parade features, showing the creativity of MHD Partnership in bringing up-to-date the brands of some of the iconic bus company names that have been lost with the relentless creep of the corporate identities of the big groups in acquiring large chunks of the industry.
However, it is one thing coming up with such eye-catching images, a talent I really envy, but one has to remember the longerterm practicality and cost of such designs.
From long industry personal experience, however good drivers might be, bumps and scrapes along lower side panels are inevitable. The emphasis MHD places on using these panels (e.g. Midland Red and Cambus recently) for key — and sometimes complex — parts of the branding wouldinevitably add significantly to ongoing cost if the livery is to be kept fresh and clean. And to do so must sure…
