Surely the time has come to recognise that our customers have a value both to them and us that far exceeds the blunt instrument of a billboard advert…they are a ready made audience for retailers


Route 24 in January 2014, with Harrogate Connect-branded 1090 (PO51 MUE), a Wright Renown-bodied Volvo B10BLE, at Birstwith.

Nidderdale is best known for its scenery. An Area of Outstanding Natural Beauty in the heart of the Yorkshire Dales, it is a peaceful haven for walkers, cyclists and all those who come to appreciate its wonderful countryside and charming towns and villages.

But this autumn Nidderdale finds itself at the centre of a pioneering move in bus service funding – one that could provide a creative new solution to the challenge of keeping valuable services running in today’s challenging financial climate.

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