There is a worrying growing divide between the best and the worst in our industry.
I have highlighted both over the past few years, hoping those being awarded the wooden spoon will wake up and learn from those excelling in best practice. But nothing seems to change. The best are still the best, and those languishing with poor presentation and performance continue.
Take what is a relatively simple task of promoting a new bus service. In September, I took a few rides on Transdev Blazefield’s newly won contract to operate the network connecting Leeds, Bradford and Harrogate with Leeds Bradford Airport.
These services, renumbered A1, A2 and A3, have been completely refreshed and rebranded as Flyer. This has transformed the network’s image and impact. Dedicated buses for the routes and bus shelter departure points at the airport sport a bright colour scheme with times, ticket prices and maps displayed prominently.
A comprehensive booklet gives information about everything a potential passenger could want to know. Besides being on board buses, it is distributed widely throughout the area, including hotels.
The three routes are not just for airport passengers and provide convenient connections across this par…
