GOING THE EXTRA MILE

Though much of the credit for Go South Coast’s recent award win will go to the efforts of Morebus and Bluestar, a tale from Damory saw an employee win the Unsung Hero award. Alexander Dennis Enviro200 1507 (HW62 CVF) travels through Salisbury on the way to Blandford.
MARK LYONS

For many years, I’ve seen Go South Coast enjoy success at industry awards. The company maintains many strong brands, running fleets of attractive buses on innovative services. I arranged to speak with managing director, Andrew Wickham, feeling it was high time I interviewed him for Buses.

The interview proved extraordinarily timely, as a few weeks later, I watched Wickham and his team collect the UK Bus Operator of the Year title at the UK Bus Awards. It’s an award I feel was thoroughly deserved, for showing the problem-solving potential of private bus operators.

In Bournemouth and Poole, Go South Coast recognised that Yellow Buses was in financial distress long before administrators were called in. Morebus gained a large number of passengers as a direct result of a disastrous network shakeup at the then RATP-owned Yellow Buses, and realised such an exodus was sure to affect the viability of the operation. The later management buyout at Yellow Buses was not judged to have made the company stable enough to be certain of its future.

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