The ArrivaClick demand responsive minibus service in Kent (Buses last month) has been expanded to the whole of urban Sittingbourne and also to the village of Iwade.
As a promotion, the basis of charging has been altered to £1 a mile, rather than the flat fare of £3.50 previously advertised as a starting price. This has reduced the cost of a journey from the station to the science park to £2, with up to four additional passengers charged at half price.
A sustained marketing effort has begun, one result of which was a recommendation from the local football club for fans to reach its stadium on ArrivaClick. The expansion appears to be well received. Arriva tweeted that it had ‘had a record number of rides’ in the last full week of May.