Fare falls as ArrivaClick reaches more destinations

The ArrivaClick demand responsive minibus service in Kent (Buses last month) has been expanded to the whole of urban Sittingbourne and also to the village of Iwade.

As a promotion, the basis of charging has been altered to £1 a mile, rather than the flat fare of £3.50 previously advertised as a starting price. This has reduced the cost of a journey from the station to the science park to £2, with up to four additional passengers charged at half price.

A sustained marketing effort has begun, one result of which was a recommendation from the local football club for fans to reach its stadium on ArrivaClick. The expansion appears to be well received. Arriva tweeted that it had ‘had a record number of rides’ in the last full week of May.