Cumberland ceased to exist as a county 44 years ago, so in imagining a revival of Cumberland Motor Services, The MHD Partnership creative team argues that the time is right to change its name and break with its red bus heritage
IDENTITY PARADE
Cumberland Motor Services was an oddity among Tilling companies, a subsidiary that preferred Leylands to the group’s own Bristols. That was thanks to a controlling shareholding by the Meageen family, who until 1948 owned slightly more shares than Tilling or the London Midland & Scottish Railway.
