DAVID JENKINS reports from Bristol, where First West of England managing director James Freeman is nearly four years into a continuing transformation exercise that has sped up services, attracted significant new custom, introduced a new level of customer awareness and is cleaning up vehicle emissions

Many Bristol routes now have colour branding, such as fuchsia for the 70/71 on Wright StreetDeck 35111 (SO15 CUU) and orange for route 2 on Wright Eclipse Geminibodied Volvo B9TL 37325 (WX57 HKF).

When I last met James Freeman in the summer of 2014, it was already known that he was leaving the top job at Reading Buses to take over at First West of England (Buses September 2014). At the end of the interview, I asked him how long I should give him before coming to see him in Bristol. He replied, ‘Four years’.

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