When buying an online ticket to Cornwall from a train company, I received a gushing e- mail with a headline special offer of cheaper car hire under a tie-up with a national firm, but not one word about the extensive and attractive options available on its sister bus company’s routes and tickets in the same county


PlusBus advertised inside Oxford railway station last December — complete with ‘Summer Online Offer’. Have seasons turned antipodean in the city of dreaming spires?

Imagine Amazon ran buses and trains. Do you think for one moment it would not try and sell tickets from one mode to include the other? ‘Customers who bought this ticket also bought these tickets’…‘Here are some bus routes you might be interested travelling on to get you on your way’.

Want to read more?

This is a premium article and requires an active subscription.

Existing subscriber? Sign in now

No subscription?

Pick one of our introductory offers